Part of a series which aims to reflect the changing face of the economic climate and business world. The books contain the latest information and thinking in their areas and are specifically focused to the needs of AS, A level and first year undergraduate students.
Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: · What are the characteristics for successful entry into new international markets? · How can ‘sustainability’ affect decision making within businesses? · Why are today’s global investors so concerned about national debt issues? · In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? · What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
With its comprehensive coverage, Intermediate Microeconomics combines the theoretical rigour of an intermediate microeconomics text with extensive applications of the key principles to evidence and data drawn from the UK, Europe and other international sources. Building on the success of the first edition, the second edition of this highly regarded text has been fully updated and reworked, including an additional chapter on game theory.
Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’