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Services Marketing
  • Language: en
  • Pages: 529

Services Marketing

"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."

Services marketing
  • Language: en
  • Pages: 660

Services marketing

  • Type: Book
  • -
  • Published: 1996
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  • Publisher: Unknown

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Managing services
  • Language: en
  • Pages: 472

Managing services

  • Type: Book
  • -
  • Published: 1992
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  • Publisher: Unknown

None

Product Plus
  • Language: en
  • Pages: 382

Product Plus

In this text, Christopher Lovelock demonstrates how organizations consistently profit by putting customers first, and lays out a proven strategy for building an entire company around customer-is-king satisfaction.

Essentials of Services Marketing
  • Language: en
  • Pages: 720

Essentials of Services Marketing

  • Type: Book
  • -
  • Published: 2012-08-31
  • -
  • Publisher: FT Press

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...

Services marketing in Asia
  • Language: en
  • Pages: 696

Services marketing in Asia

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Cases in public and nonprofit marketing
  • Language: en
  • Pages: 220
Public & nonprofit marketing
  • Language: en
  • Pages: 360