Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyses why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity. The book focuses on the following important branding challenges: " Brand meaning " Brand vision " Brand transformation " Brand value in higher orbits " Brand strategy " Leveraging the brand " Brand adjustments The book will be immensely helpful to professionals in the fields of marketing, advertising, consulting, strategy, and so on, and to entrepreneurs. Teachers and students of business management, advertising and branding will find it an incisive and exhaustive text on brand-building and brand management.
This timely publication bridges and presents the latest trends and updates in three hot topics of current and future society: nanomaterials, energy and environment. It provides the state-of-the-art as well as current challenges and advances in the sustainable preparation of metal nanoparticles and their applications. The book fills a critical gap in a multidisciplinary area of high economic, social and environmental importance. Currently, there are no books published that deal with these ever increasing important topics, as most books in this area focus on a particular topic (eg. nanomaterials or catalysis or energy or environment). This is the first multidisciplinary edited book covering the very basics to the more advanced, trendy developments, containing a unique blend of nano, green, renewable and bio.
Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies.The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.
The Third Edition of this definitive work is broadened to include the next generation of trauma specialists. With 50 contributors, new techniques are covered with a focus on minimally invasive procedures. The text is divided into three sections: general aspects, disruption of the pelvic ring, and fractures of the acetabulum. New features include current percutaneous techniques and an accompanying CD-ROM that features additional cases. Compatibility: BlackBerry(R) OS 4.1 or Higher / iPhone/iPod Touch 2.0 or Higher /Palm OS 3.5 or higher / Palm Pre Classic / Symbian S60, 3rd edition (Nokia) / Windows Mobile(TM) Pocket PC (all versions) / Windows Mobile Smartphone / Windows 98SE/2000/ME/XP/Vista/Tablet PC