"Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry."--Publisher's website.
This is the first book of its kind to uncover the world of high growth, high value professional services firms. These amazing firms grow 9X faster than their peers, are 50% more profitable, and yet actually spend less than average on sales and marketing. How do they do it? This breakthrough book reveals their often counter-intuitive strategies and shortcuts and shows you how you can transform your firm into a high growth, high value superstar. Based on three years of original research, this book will lead you through the discoveries and evidence that underlie each winning strategy. Written in a fun, engaging style, Spiraling Up offers a powerful prescription in a compact format.
An insightful volume that demonstrates how human service managers and administrators can innovatively and successfully make their agencies more effective using the principles of organizational behavior management. Improving Staff Effectiveness in Human Service Settings demonstrates the potential of OBM for identifying, tracking, targeting, and evaluating problems. Researchers, academicians, and practitioners examine interventions with OBM that took place in actual human service settings in response to severe organizational and staff problems. This important volume is an excellent resource brimming with well-evaluated, cost-effective staff management strategies..
Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
That man is a social being is almost axiomatic. Our interpersonal relation ships can be sources of the most rewarding or the most painful of human experiences. To a large measure our accomplishments in life depend on the facility with which we interact with others-our social skill. The acquisition of social skills is, of course, a natural part of the overall socialization process. However, in many instances it becomes necessary or desirable to develop further an individual's social facilities. Such skill development is the topic of this book. Two major goals were kept in mind in the writing of this book. The first was to provide a conceptual framework within which to view social skills. Such...
With a focus on enhancing worker productivity in all major employment settings, experts discuss innovative methods of implementing computer technology in business with consideration given to the psychological effects of computerization on employees. This provocative book addresses the most critical obstacles that businesses face from employees when computers are integrated into the workplace, including fear, lack of acceptance, and lack of motivation.
Capitalize on the principles of psychology to develop more effective leadership! Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic principles of industrial/organizational psychology you will find in The Handbook of Organizational Performance can help you obtain better performance from your employees. This comprehensive volume contains all the information you need to understand on-the-job behavior and effectively manage your employees. The Handbook of Organizational Performance gives you the tools and techniques you need to reward positive employee behaviors and correct undesirable ones before they become destructive habits. Us...