"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
"In the late fourth century, tales began to circulate of 'anthropomorphites' dwelling in the Egyptian desert -- uneducated monks who crudely believed God to have a body. This characterization was accepted until the nineteenth-century discovery of "The Life of Apa Aphou of Pemdje". Although clearly defending the 'anthropomorphites,' this text does not promote any sort of anthropomorphism. Further analysis led many scholars to conclude that what the anthropomorphites were actually defending was the legitimacy of forming images of the Incarnate Christ in prayer. However, this view fails to fully explain numerous anti-anthropomorphite writings (those of Theophilus, Jerome, Cassian, Cyril and Augustine). Taking these into account, as well as certain Nag Hammadi texts and the works of Philo, Paul A. Patterson shows that the anthropomorphites were bearers of an ancient tradition, seeking in prayer the vision of the eternal, divine body of Christ."-- Publisher description.
In Infectious Behavior, neurobiologist Paul Patterson examines the involvement of the immune system in autism, schizophrenia, and major depressive disorder. Although genetic approaches to these diseases have garnered the lion's share of publicity and funding, scientists are uncovering evidence of the important avenues of communication between the brain and the immune system and their involvement in mental illness. Patterson focuses on this brain-immune crosstalk, exploring the possibility that it may help us understand the causes of these common, but still mysterious, diseases. The heart of this engaging book, accessible to nonscientists, concerns the involvement of the immune systems of the...
"Pecos Tales consists of anecdotes, accidents, and incidents that occurred to West Texans back when people and progress advanced at a slower gait. It deals mostly with people along the Pecos and outlying territory one or two hundred miles to east and west ... There is a ghost story or two, plus incidents or accidents involving narrow escapes, but they end happily. And where an animal has shown exceptional insight, skill, or daring we've included his story ..."--The preface of Pecos Tales.