'It contains an impressive array of important and useful material that should be familiar to anyone interested in economic growth and change. . . the potential value to be gained from these collected works is great.' – James E. Pratt, Growth and Change Service activities are now acknowledged as key players in economic development, societal change and public policy worldwide. This exciting Handbook not only contributes to ongoing conceptual debates about the nature of service-led economies and societies; it also pushes back the frontiers of current critical thinking about the role of service activities in urban and regional development and the important research agendas that remain to be ad...
Looking at service industries from the cost and quality management viewpoint, Bassett argues that to achieve effective service delivery, companies must move from high-volume, long-run output to low-volume and short-runs operations. He maintains that despite the inevitability of suboptimized plan and equipment utilization, inefficiencies are not inherent. His book outlines a vision of short-run operations based on proven principles of management and organization science, and provides service industry management with a blueprint for successful competition.
This collection examines a wide range of topics and methodologies in a variety of services including the legal and health care industries, education and the financial services. It provides an eclectic overview of services marketing which demonstrates the depth and breadth of current innovative research.
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.