We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’
Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: · What are the characteristics for successful entry into new international markets? · How can ‘sustainability’ affect decision making within businesses? · Why are today’s global investors so concerned about national debt issues? · In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? · What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
This Value Pack consists of Quantitative Methods for Business and Economics, 2/e by Burton/Carroll/Wall; Economics for Business and Management: A Student Text, 1/e by Griffiths/Wall and The Business Student's Handbook: Skills for Study and Employment, 4/e; 1/e (ISBN: 9781405886895)
With its comprehensive coverage, Intermediate Microeconomics combines the theoretical rigour of an intermediate microeconomics text with extensive applications of the key principles to evidence and data drawn from the UK, Europe and other international sources. Building on the success of the first edition, the second edition of this highly regarded text has been fully updated and reworked, including an additional chapter on game theory.
This Online Course Pack consists of the second edition of International Business by Stuart Wall and Bronwen Ress (0273658379), plus access to a Pearson Educationa Online Course. International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, The book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, And further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. Ideally suited for undergraduate and postgraduate degrees and modules in International Business, its accessibility will also appeal to "non-specialist" students from disciplines outside business and management who take an elective module in the subject.
For undergratuate and postgraduate courses in Environmental Economics in Departments of Economics, Business, Geography and Management. Ideally suited for one semester modules, this text has one main aim to bring this subject alive for non-specialist students through highly interactive applications and an accessible yet sufficiently rigorous writing style.
GCSE Key Cards for Modern History contain the VITAL facts and information for GCSE success. With appeal for a wide cross-section of students they combine effective pedagogy with an eye-catching look and innovative packaging. Key Cards use a unique self-test system - one side of each card will feature a keyword (or keywords), while the other presents information, the most important information on each card is printed in red. Students can then test themselves on this information by masking it out with the special Fact Filter - a piece of red acetate supplied with the pack. The remaining (blue) text will act as a prompt, indicating the type of information that the student has to remember. On cards with charts, graphs or diagrams, the acetate will mask out the labels. Each card will work entirely independently, and the velcro fastener that holds the cards together allows the user to take the pack apart, re-order the cards and generally use them in whatever way they want GCSE Key Cards for Modern History packs contain 100 cards printed in red and blue and are a brilliant way of mastering the basics for Modern History GCSE and ideal for last minute revision